By Tara C.
Last week, I told you about the antique cookbooks my dad gave me. I would like to share another recipe from this collection with you this week. However, this recipe is not actually in the cookbooks. It was on a little advertising flyer I found tucked between the pages of the 1923 Holland's Cook Book. Based on the wording of the ad, I'm guessing that this came out soon after Rice Krispies were introduced in 1928.
Here's the front, inside, and back.
It's hard for me to imagine a world in which crispy cereal had the potential to blow minds, but I think we're getting a glimpse into that world here.
I've never heard of Pep Bran Flakes or Kaffee Hag Coffee, so I guess they didn't stand the test of time. But the longevity of the other products is kind of impressive. Now that I think about it, I don't remember seeing the word "constipation" in any recent ads for All-Bran or any other product for that matter. Kudos for that, modern ad people.
I have to say that these macaroons were really, really good. My parents happened to stop by right after I made these, and we all kept returning to the plate for "just one more." The whipped egg whites gives them a light, meringue-like texture.
A quick internet search shows that Kellogg's is still sharing this recipe, although today's version uses walnuts instead of "nut meats." I used pecans which I prefer over walnuts anyway. Pecans are my nut meat of choice.
The recipe says to bake the mararoons until they are delicate brown. For me, this took around 7 minutes.
There's probably a good chance that you already have a box of Rice Krispies in your pantry. If so, you should try these. I think they're delicious and an interesting alternative to Rice Krispies Treats.






This is so awesome--thank you for sharing! Hmm, I wonder why a product called "Kaffee Hag" is not still around . . . maybe the word "hag" had different connotations back then?
Posted by: Elissa | October 10, 2012 at 10:56 AM
The recipe says to bake the mararoons until they are delicate brown. For me, this took around 7 minutes.
Posted by: Zane Rosario | October 15, 2012 at 06:13 AM